Brand Identity Development

Essence & Ash is a luxury fragrance brand built entirely in Figma, from the first letterform to the final product mockup. The brief was simple: create a fragrance brand that feels warm. This included a custom EA monogram with Cormorant Garamond's elegance anchoring every touchpoint, paired with a palette of Charcoal, Cream, Gold, and Sage Green. Every asset, from the brand standards document to the social platform applications, was designed to feel like it had always existed.