The process of ideating, developing, and producing information, media, or other materials for a specific purpose or audience. This can include written articles, blog posts, videos, images, and other forms of content designed to engage, inform, or entertain a target audience. The goal of content creation is often to provide value, solve a problem, or fulfill a particular need, whether for educational, promotional, or entertainment purposes.
Content Strategy & Planning
The process of actively maintaining and optimizing the information associated with a business on Google. This includes updating business details, such as contact information, hours of operation, and services offered, to ensure accuracy. It also involves managing customer reviews, uploading photos, and utilizing additional features provided by Google Business Profile to enhance the business's online visibility and reputation on Google's platforms, such as Google Maps and local search results. Effective management of a Google Business Profile can positively impact a business's local search ranking and overall online presence.
Google Business Profile Management
The practice of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). The goal is to enhance the website's chances of being discovered by users when they search for relevant keywords or phrases. SEO involves various strategies, including keyword research, on-page optimization, technical improvements, and the creation of high-quality and relevant content.
SEO & Keyword Optimization
This involves the creation, design, and upkeep of websites, encompassing both the visual aspects and underlying technical functionalities. It includes tasks such as coding, programming, and implementing features to ensure a website is functional, user-friendly, and aligns with the intended purpose or business goals. Website development is crucial for establishing an online presence and providing a seamless experience for users accessing the site.
Website Development & Maintenance
The Core 4
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See What Our Clients Say About Us
Frequently Asked Questions
Chelsea Bair Minton, Lawyer
“Ghostlight Marketing has been amazing! My business has grown tremendously in just the last 4 months I've worked with them. They offer marketing, advertising, social media management, website building, photos of you and your business, and search engine optimization. They work with ANY budget. It is worth every penny!! If you are part of an organization or you have a business, they can help it grow. They have the education, experience and tools to handle your marketing, so you can focus on the day to day.”
Billy Flurry, Dexters LPF
“Trae was great to work with for all my marketing operations. He was very professional and thorough when managing my social media and ad accounts. I would highly recommend his services for your marketing needs.”
Dr. LaTracey, BAR
“OMG!!! My expectations were exceeded working with Trae and his team! A one stop shop to marketing is exactly what I received! I highly recommend them today!”
To align content strategies with your business goals, we start by defining clear objectives, understanding your target audience, conducting market research, identifying key messaging, and regularly measuring performance metrics to ensure alignment and effectiveness.
To boost website visibility, we employ SEO practices such as keyword optimization, creating high-quality content, improving website speed and mobile-friendliness, earning backlinks from reputable sources, and optimizing meta tags and descriptions.
YES! We absolutely offer both on-off services and ongoing monthly packages. In our opinion, our month packages offer the best quality as most SEO takes at least 3 months to kick in and show real results!
Absolutely. Our approach is to create meaningful and valuable content that can be cross-posted to several platforms. We build content currently for Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Google Business Profile, and YouTube. If you utilize another platform, lets talk about how we can incorporate it into your package!
We offer a 30 minute strategy call for our clients each month. During this call, we go over the past month's analytics and discuss any changes or improvements for the next month.
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